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A true leader in fine furniture, Untold American Hardwoods launched to give historic downed trees a second life. Locally sourced, Untold handcrafts sustainable, storied hardwoods into remarkably unmatched pieces.
Tell a story.
Tasked with building an entire brand from the “root” up, we set out to evoke honesty, approachability, and a deep connection to the stewardship of the materials. The name, Untold, represents the the embodiment of history and the enduring essence of the trees that breathe life into handcrafted furniture. The U-shaped logo gives a subtle nod to the storytelling magic found within the pages of a book. Supporting iconography was inspired by the intricate beauty of old woodcuts and apothecary jar labels.
The website was built to showcase Untold’s custom-crafted furniture and to highlight the visual system that identifies wood type, location, and source.
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