A new voice for
modern living.

Nestled at the heart of downtown St. Louis, The Vox embraces its historic Redbrick past while positioning itself as a symbol of the vibrant future of Downtown West. The Vox, meaning voice, represents a connection to the voices of the past and a commitment to the thriving community that defines the neighborhood today.

the assignment

An urban symphony of style.

Charged with crafting a name and brand identity for this historic building, we drew inspiration from its lively neighborhood and proximity to a concert hall, birthing The Vox (meaning voice). Seeking a bold yet simple aesthetic that could seamlessly translate into a neon installation, we opted for a striking black and yellow color palette. This dynamic combination not only complemented the dark industrial textures within the space but also captured the vibrant energy and resonance of an old microphone.