Tailored living, where style meets downtown.

An upscale and timeless property, The Draper is located in St. Louis’ historic garment district. Renovated in 2022, the building is a true blend of historic and contemporary, creating a fashionable and lively living experience located in the heart of downtown.

the assignment

Every detail matters.

Our task was to develop a name and brand identity to uniquely represent this historic building. Inspired by the property’s historical past as a hat production factory, The Draper was born. The logo exploration leaned into classic, turn-of-the-century typefaces and old pen and ink hat illustrations. We established a classic color palette of blacks and golds, which was beautifully brought to life in gilded window graphics and touches of whimsy throughout the space.

The Draper Hat Collection
The Draper Hat Collection