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shasta arcade giveaway

Social Media | Content Creation

Classic flavor meets
classic fun.

We pressed start on The Shasta Arcade Giveaway to give away the arcade cabinet dreams are made of. Powered by the nostalgia of vintage gaming culture, the campaign tapped into Shasta’s playful DNA—Fizz, Flavor, and Fun, while giving fans an exciting, one-of-a-kind prize experience. The goal was to create a dynamic, digitally led activation that celebrated Shasta’s legacy while energizing its digital community and attracting new fans.

the assignment

the ultimate retro-style cabinet.

Mio was tasked with concepting and executing this unique promotion for the Shasta Arcade Giveaway, including arcade cabinet design, sweepstakes development, creative direction, paid social media, email marketing, and retail point of sale. The campaign included static posts, short-form video, and Instagram stories featuring nostalgic arcade imagery, bold color palettes, and game-inspired messaging.