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2.9m
Growing a legacy
brand on social.
brand on social.
For more than 135 years, Del Monte has been part of America’s pantry. It’s the brand people grew up with, the one they still reach for, and the one finding new ways to connect with today’s home cooks. Our job was to help bring that legacy to life through social content that felt fresh, relatable, and worth sharing.
the assignment
growing a new
growing a new
generation of fans.
A legacy brand doesn’t need to reinvent itself. It needs to stay relevant.
We evolved Del Monte’s organic social strategy to meet modern consumers where they are. By blending everyday recipes, creator-inspired content, pantry solutions, and social-first storytelling, we built a content strategy that invited a new generation into the conversation while celebrating the brand people already loved.
craveable content.
Providing fans with a full feed of ideas.
social media
We transformed Del Monte’s social feed into a go-to destination for recipes, pantry hacks, seasonal inspiration, and everyday ideas people actually wanted to save and share.
real growth. real momentum.
Organic and engaging, driving REAL brand interaction on social channels.
impressions
engagements
25k
new followers
15k
message vol.
+500%
joining the conversation.
We created social-first content tapping into seasonal moments, trending formats, and everyday conversations to make Del Monte feel current, relatable, and impossible to scroll past.
channel promotions
growing through giveaways.
The best giveaways do more than hand out prizes. They spark conversations.
We designed interactive campaigns that encouraged fans to join in, discover new products, and share Del Monte with friends. Each activation expanded the brand’s reach, strengthened community, and delivered some of the highest organic engagement across the channel.
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