How we lead affects how we live.

Chapman & Co., an influential leader in global leadership training, connects with organizations committed to enhancing corporate culture. Focused on sharing transformative insights, they prioritize the well-being of the companies and the people in their care.

the assignment

Ignite and inspire connection.

In honoring Bob Chapman’s visionary approach to corporate leadership, Chapman & Co. (formerly Barry-Wehmiller Leadership Institute) embarked on a quest for a new name, logo, and brand identity. Drawing inspiration from Chapman, the name encapsulates the essence of both Bob and the “Co.”— or company, that supports his mission. The dynamic and protective C logo embodies stability and care, creating a simple, clean, and timeless mark.

Chapman & Co. logo


Chapman & Co. icon set
Chapman icons

The new name, branding, and distinct icons seamlessly integrate into the website, showcasing a range of services, along with case studies and testimonials from diverse clients.