Where performance meets luxury.

True Residential elevates the standards of home kitchens and outdoor entertaining spaces. Fueled by a commitment to performance and designed for self-expression, each piece is meticulously handcrafted in the USA with the precision demanded by industry professionals. Embraced by discerning architects, designers, and homeowners alike, True Residential stands out for its unique fusion of commercial reliability and luxury elegance.

the assignment

Preserve the moment.

Mio developed ‘Preserve the Moment’, a compelling marketing campaign for True Residential refrigeration. Focused on elevating brand awareness, the campaign seamlessly wove together dynamic yet relatable moments, showcasing how True Residential’s high-end refrigeration is a silent guardian, preserving and supporting each cherished moment. From everyday joys to special occasions, the campaign captured the essence of redefining refrigeration in style with True Residential.