true refrigeration website
Website Designpassion, redefining
True’s online presence.
We reimagined the True Refrigeration website with the user at the center. Our goal was to go beyond showcasing products and tell a richer story, one that speaks directly to chefs and restaurateurs by celebrating their culinary passion.

create multiple
pathways to discovery.
The new site features expanded content areas spotlighting the people behind the plates and the diverse sectors they represent — from bakeries to pizzerias to fast-casual kitchens. With multiple pathways to explore products, we created an intuitive, immersive experience that helps users discover the perfect solution for their craft.
diverse needs, endless solutions.
From bakeries to pizzerias to fast-casual kitchens, we showcased how True’s versatile products are built to meet the distinct needs of every culinary space.
yes, chef.
We wanted to create a place on the site and video series that highlighted real kitchens, real chefs, and real trust.
Authentic stories from the kitchen. We created the “Why I Buy True” video series to highlight how True’s proven performance and reliability earn the trust of chefs and restaurateurs
every day.
We created a suite of custom icons to make the site more intuitive and user-friendly. By breaking up information visually, these icons help users navigate quickly and effortlessly, transforming complex details into clear, accessible touchpoints.
