Where history inspires
contemporary living.

With a rich history and architectural significance, Capstone, formerly known as the Eugene Field School, offers a sophisticated loft living experience. Crafted in the Italian Renaissance style by renowned architect William B. Ittner, the building seamlessly blends its storied past with modern comforts, promising residents charm, character, and urban convenience in downtown St. Louis.

the assignment

Legacy in the details.

Given the task of defining Capstone’s identity, we devised a name and brand that reveres its legacy as the Eugene Field School. Our logo design and branding elements, featuring a revitalized fleur de lis and shield inspired by the building’s historic details, seamlessly blend homage to its storied past with a touch of modern sophistication. From signage to interior details, Capstone’s branding merges timelessness with contemporary relevance.