View All
80-year-old brand with a passion for cold.
We brought the True Refrigeration brand to life on social media by showcasing the people, places, and products that define it. Through behind-the-scenes content, chef spotlights, product education, and bold visual storytelling, we created a presence that feels as premium and reliable as True’s equipment—authentic, design-driven, and built to perform.
connect with
culinary leaders.
True has a reputation as the gold standard in commercial refrigeration. To connect with chefs, designers, and dealers, our goal is to showcase the brand’s craftsmanship, performance, and design through authentic stories, real-world applications, and visually compelling content, while also inspiring the next generation of culinary and design professionals.
cold passion.
This cinematic video campaign spotlights chefs and bakers bringing their craft to life with True equipment.
social media
By blending sharp storytelling with insider insights, we spotlighted innovation, quality, and real-world performance in a way that feels fresh, unexpected, and unmistakably True.
Chef's Spotlight.
These testimonial videos capture real stories and setups, showing how True supports everyday operations with reliable, proven performance.
View All
