While every vodka everywhere was busy crafting the next Skittles-and-Jolly-Ranchers flavored spirit, ZU Bison Grass Vodka was continuing to make a spirit with thousands of years of legacy. We brought its distinctive flavor to the masses with bartender and influencer outreach packages, and fresh social media content, complete with YouTube videos to help consumers and connoisseurs craft truly unique cocktails, then led the brand into stores with standout point-of-sale.