Young. Hip. Edgy. Not to mention affordable. It practically sells itself. Except, it didn’t—until we came along and gave Green Mark Vodka a fresh new vibe, introducing the brand to the United States with a new communication strategy, creative direction and visual style development
Concannon began when an Irishman decided to stray away from the typical stereotype of distilling whisky and try his hand at wine. Turns out, he was pretty good at it. So good, in fact, that today, 80% of California Cabernet is planted with the Concannon Vineyard Clones. The story is as rich as the wine crafted from the vineyard, and we told it through a series of point-of-sale, plus a new website and trade advertising.
The Sweet Summer Luv-Luv Festival is everything awesome it sounds like it’s going to be: BBQ, music and summer fun, which we highlighted with a series of hand-printed posters designed to advertise the event. We also brought screen printers on-site, where they crafted aprons, bags and t-shirts live for sale at the event.
Ask any of our office dogs, and they’ll tell you that this was their favorite work on. After all, someone had to sample the goods. Their enthusiasm was palpable, but not exactly helpful from a marketing standpoint. Luckily, our human employees were able to take on the task of creating a snazzy new website and mobile site for this holistic pet food brand.
If you think the bottle looks good, wait until you try the tequila. We crafted a launch plan for this spirits brand that defined its premium, yet approachable, status in the US, helping it stand out via in-store point-of-sale, and a new brand website.
In 2015, we took over Trapiche on Facebook, creating an ownable, identifiable and swipe-stopping presence. A fresh look and updated content strategy grew the community by over 20,000 fans in year one, while targeted ads supported key marketing initiatives, broadened product reach and bolstered brand awareness. Cheers to that.
Clink! is the place to turn when you need to send a special bottle of booze, but who did they turn to when they needed a brand identity? Us, of course. (Did you see that coming?) Branding, logo work, packaging and a new website were all a part of the work, along with photography direction for a fun, lighthearted feel.
If a website could ever make you fall in love with a wine, this would be it. We crafted the Love Noir online destination to be striking, smooth and totally intriguing, just like the wine itself.
This website was designed to be a destination that told the story of a classic cocktail—the Moscow Mule—and gave consumers a variety of recipes to try at home, along with some sweet, sharable toasts they could raise their glasses to along the way.
Slow Press is a wine made for sipping. We introduced it through a craft-inspired series of point-of-sale, proprietary recipe development and a new brand website. Doesn’t it just make you want to get cozy, open up a bottle and craft yourself a new cable knit sweater?
As a brand that’s been around for over 125 years, Shasta has a large and loyal following. We activated their community online, relaunching Facebook and Twitter with a bright, bold presence that made their fans downright bubble over.
When restaurants and industry businesses look to bring authentic Italian taste to their everyday dishes, they turn to Alfresco. We made it a mainstay in their kitchens with a packaging, photography and print collateral refresh designed to keep Alfresco top-of-mind.
How do you market a big, badass wine with high alcohol content? Well, you certainly don’t make it boring. Our website brought out the bold side of this brand, introducing it to the US, from it’s homeland of Australia.
Oh, sorry, we didn’t see you there. We were busy baking awesome chocolate-chip cookies with this gluten-free flour. Okay, we’re lying. We don’t have ovens in our office. But maybe we should.
While every vodka everywhere was busy crafting the next Skittles-and-Jolly-Ranchers flavored spirit, ZU Bison Grass Vodka was continuing to make a spirit with thousands of years of legacy. We brought its distinctive flavor to the masses with bartender and influencer outreach packages, and fresh social media content, complete with YouTube videos to help consumers and connoisseurs craft truly unique cocktails, then led the brand into stores with standout point-of-sale.
Ooh, soft, fuzzy—comfy. Don’t you just want to lie down on that rug and roll around? Yeah, us too. Not only did we design the website and print collateral, we even bought a few rugs to keep in the office.
ZU Bison Grass Vodka is one of our newest clients (and, we hate to be partial, but one of our favorites.) This boutique vodka from Poland is a traditionally made Polish vodka distilled from bison grass from the primeval Bialowieza forest. We helped with the POS for the US promotion for this brand.
Sometimes simple point-of-sale can be pretty compelling. Case in point: Rotari—a brand that stood out with this bright, bubbly creative.
Blue Nectar Tequila was looking to create and engaging experience for consumers. We developed the Bright Lights Big City Promotion where the winner and a guest won a trip to NYC and access to all of the hottest spots in the city.
Logo development, brand identity, menus, print collateral and a brand spankin’ new website were just a few of the tasks we took on with Overlook Farm, an expansive resort, wedding, and restaurant property in Missouri. It was all tackled with aplomb, creating a cohesive marketing plan that set the place apart as a sophisticated destination.
We assisted Russian Standard Vodka in creating a sleek sophisticated way to promote during the holidays.
Shasta Beverages was looking for a way to engage consumers and grow their Facebook Fan base during the summer. They partnered with Weber Grills to create the Ultimate Backyard Fiesta. Event hand-outs, on packaging promotions as well as Facebook ads drove entries to the contest. The 3-month promotion gained over 20,000 followers to the Shasta Facebook Page.
Braveheart Cabernet defines itself as powerful, dark and luxurious, and it needed a website to match. We developed a simple parallax site to call out it’s definitive flavor, and direct consumers on where to find it.
No, we did not just add a dash of this to our morning coffee. But we sure wanted to while we were developoing the point-of-sale for this rich, silky Irish cream liqueur.
Naturally, the first Italian Sparkling wine has a rich Italian heritage, which we brought to life in bold and bubbly point-of-sale.
A few of mademan’s high-quality, custom furniture pieces have found a home in our office, others can be purchased via their website. While you’re there browsing, be sure to check out the logo and brand development work we did, and consider hiring them for your next architecture project.
We developed an online contest, hosted by Russian Standard Vodka that was designed to spark a little passion among consumers. Entrants could post about their unique pursuits, and spread the word online to gather support. Promotional videos fueled awareness for the campaign, and in the end, over 600 entrants drove clicks, shares and online chatter about not only their passions, but also the brand.
Any time we can help a local institution with marketing, we jump at the chance. This design was a labor of love for All Along Press, and crafted to double as a book cover and poster for their quarterly ‘zine.
We worked with our ZU Bison Grass Vodka to create content for their social channels. We had so much fun directing these shoots and sharing their incredible story.
Shasta needed a brand refresh, and we delivered, with an emphasis on the word fresh. Big, bold, and bright, point-of-sale highlighted the brand’s flavor offerings, while staying true to its core as a value-oriented brand.
You never knew you needed individually packaged ice cubes, but now consider yourself enlightened. We crafted the packaging for this eclectic bar-back staple, selling it in as a convenient way for establishments to serve upscale ice cubes in a simple, efficient manner.